How to launch something new before you "feel ready"




I was looking back at old photos on my phone, and I had a screen grab of a text conversation between me and one of my old fitness coaches.


I had been training in CrossFit and olympic weightlifting for about a year at this point and I asked my coach if I had what it takes to be a coach.


His response was: “Yes. Do it.”


I signed up for a coaching training program that day, which eventually lead to opening up my own gym, starting my own podcast, and doing what I do today.


I took a screen grab of that conversation because even in the moment, I knew that it was going to change my life.


Years later, after I better got to know that coach, I discovered that “Yes. Do it” was the flippant answer he gave to literally everyone.


So in actuality his affirmation meant absolutely nothing.


But it meant everything to me in that moment.


I had a dream, and all I needed was permission to pursue it.


I know that there’s at least one person listening today who has a dream to launch a business, but is looking for permission.


Maybe you’re comparing yourself to the entrepreneurs you know or the ones you follow on social media, and you’re unsure if you’re organized, driven, smart, creative, skinny, or just fill-in-the-blank enough to start a business.


That’s why I reached out to my dear friend Sasha Gray to come on the show. As a Speaker and Writer, Certified Master Life Coach and Business Coach, she has dedicated her career to empowering & equipping women to pursue their passions.


Today Sasha & I chat about:


  • How her business has evolved as the landscape of online marketing has shifted

  • How she was able to adapt to the inevitable early mistakes of entrepreneurship

  • And why you shouldn’t feel like you have to have all the answers before starting a business

Here are the highlights of today’s show:

  • [03:20] How Sasha embraces what might be seen as a negative personality trait

  • [6:00] How Sasha first launched her business

  • [13:00] We discuss the power of creating content just for fun and building an audience around it without immediately monetizing it

  • [17:00] We discuss scenarios where perfectionism can be a liability

  • [18:20] We chat about how to find the line between professionalism and showing your “rough edges”

  • [23:40] Sasha gives advice to anyone who is waiting to start something new because they feel like it has to be perfect first

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