How a scattered visionary built a business that makes 5 figures in a single weekend

Updated: Nov 13, 2019




There are good odds that if you’re a small business owner, there’s some particular skill that you absolutely rock at.


Maybe you’re hesitant to own this, but I know it’s true!


Maybe you’re great at making French macarons, taking photographs, or teaching yoga classes.


But that skill is the reason why you went into business.


But as I’m sure you know by now, an entrepreneur has to wear SO many different hats.

And often the creativity or people skills that make you so great at creating a product or providing a service can end up being a liability when it comes to administration & organization.


If you’re a scattered visionary (I think that sounds a teensy bit nicer than a disorganized creative person), one of the best moves you can make is to hire someone who can be organized for you.


But how do you make it through those first few months or even years where you can’t afford to hire anyone yet?


My guest today is here to answer this very question!


I’m SO excited because I have one of my bestest of friends in the entire world on the show today: Rachel Calhoun. Rachel was the very first person I met when my family moved to North Carolina when I was just 4 years old, and we’ve been friends ever since.


She owns a highly successful handmade jewelry company called Windblown.


And today we talk about the prank her dad pulled on my mom that led to us first becoming friends, but we also discuss…


  • How someone who… isn’t… quite… the most organized person in the world built a business that routinely brings in 5-figure sales in a single weekend.

  • How she made her first hire and the impact it made on growing her business

  • & Rachel provides 3 practical tips for scattered visionaries to grow a profitable business without sacrificing that creativity that makes you so special!


Here are the highlights of today’s show:

  • [2:49] How Rachel & I first met when we were 4 years old

  • [7:14] How Rachel first started her jewelry making business in Middle School

  • [12:00] Rachel tells us about the initial launch of Windblown 6 years ago and how it has evolved

  • [14:00] Rachel gives encouragement and wisdom to anyone like her who struggles with organization and administration

  • [14:50] How Rachel got through the early years of being a solopreneur before she built her team

  • [18:45] Rachel tells us about her first hire and the impact that has made on her business

  • [20:00] Rachel describes her “visionary” roll and why she hired an “integrator”

  • [22:22] Rachel shares her top 3 criteria for hiring her team members


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And if you’re feeling extra generous, it would be a tremendous help if you left a review on iTunes.Reviews help more people to be able to find the show & I love reading each and every one of them. Just select “Ratings and Reviews” and “Write a Review” and let me know what you like best about the podcast! You’re a rockstar, thank you!


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